Bloggers, like other writers, can make yearly resolutions, and one of mine related to my Write This Way link posts is to trim them down so readers can spend more time digesting and acting on the information I’ve linked to and less time reading.
In 2010, I’ll pick my top 2 links and comment on them each time we run Write This Way, and provide one additional bonus link for fun and edification. Be on the lookout for a new feature—Write This Way, Condensed—which will be a quick post of my favorite links of the moment, all presented “bonus link” style.
Let me know if you enjoy this new slimmer format, or if you see any writing or editing-related links you think need more exposure!
Gina Chen has written an insightful post on what news organizations should be doing this year on the Nieman Journalism Lab blog.
As she puts it,
“The legacy press — or the traditional media, or whatever we’re calling newspapers these days — has one main challenge for 2010, and it’s not finding a new business model. It has to do with vision. It has to do with being able to imagine a world that does not yet exist.”
This quest is more difficult than it first appears, but Chen notes that this is not the first time in history that a business entity has faced such a challenge related to figuring out how to make products that customers will find useful. IBM face a similar challenge in popularizing the concept of a personal, desktop-based computer, and the inventors of the microwave had to wait nearly a quarter century from the time the device was first offered in the late 1940s until it caught on in America’s kitchens.
In both cases, the businesses had to make a guess as to how future customers would want to interact with their products, and overcome resistance related to attachment (both by customer and manufacturer) to the current state of technology. According to Chen, journalists need to focus their attention on these areas, as well.
“The challenge for the news biz is to look ahead and imagine how people may want their news and information. It’s about format (online, by phone, through social media) and content (aggregated, local, tailored to their needs.) For local news operations, this mean “organizing a community’s information so the community can organize itself,” as Jeff Jarvis puts it.
“ …This doesn’t mean news organizations should be inventing technology. I think that’s probably out of the pervue of most journalists. What I’m talking about is envisioning a new way to use technology, in this case the Internet and the cell phone and likely other tools that others will invent. The new business doesn’t need to invent the tools — just figure out how to use them to best serve their readers.”
Chen’s post hones in on the primary issue that’s strangling the news business right now, particularly in print newspapers: lack of forward-facing customer focus. I’ve seen post after post about stop-gap measures such as government grants for investigative reporting and setting up nonprofit foundations, but this post does something that those do not—it assumes that news media organizations can still survive as business entities, and it provides the million-dollar (or more) question that they must answer in order to thrive: what do our readers want from us?
This post is Number 8 in Adam Penenberg’s very interesting “Viral Loop” series on FastCompany.com. The author of 3 books, including one on the Viral Loop theme, he posits a provocative vision of how the printed book, and the book-reading experience, will evolve.
He argues that e-books do NOT represent the long-term future of reading matter.
“It’s the end of the book as we know it … It won’t be replaced by the e-book, which is, at best, a stopgap measure. Sure, a bevy of companies are releasing e-book readers … but technology marches on through predictable patterns of development, with the initial form of a new technology mirroring what came before, until innovation and consumer demand drive it far beyond initial incremental improvements. We are on the verge of re-imagining the book and transforming it something far beyond mere words.”
Penenberg argues the reading experience of the future will be one that, like our online (and increasingly, our mobile) experience, is rich and multi-faceted.
“For the non-fiction author therein lie possibilities to create the proverbial last word on a subject, a one-stop shop for all the information surrounding a particular subject matter. Imagine a biography of Wiley Post, the one-eyed pilot from the 1930s who was the first to fly around the world. It would not only offer the entire text of a book but newsreel footage from his era, coverage of his most famous flights, radio interviews, schematics of his plane, interactive maps of his journeys, interviews with aviation historians and pilots of today, a virtual tour of his cockpit and description of every gauge and dial, short profiles of other flyers of his time, photos, hyperlinked endnotes and index, links to other resources on the subject.
“Social media could be woven into the fabric of the experience–discussion threads and wikis where readers share information, photos, video, and add their own content to Post’s story, which would tie them more closely to the book. There’s also the potential for additional revenue streams: You could buy MP3s of popular songs from the 1930s, clothes that were the hot thing back then, model airplanes, other printed books, DVDs, journals, and memorabilia.”
Novelists won’t be left out of the cyber-cornucopia, either, he says. Imagine video games where readers alter the storylines as they see fit, or digital “rainstorms” of words, images and audio to reinforce metaphors for the reader.
The specifics of his prophecy are “out there,” to be sure, but not by much. I’m in agreement with Penenberg that “all writers should be optimistic” because “where there’s chaos, there’s opportunity.” Much like the previous link, the author’s willingness to focus on a literary world that doesn’t exist yet, and play with product ideas that would meet reader/audience needs in a new way, is exciting and has set my mind to imagining rich-media extensions of the book proposal ideas I’m currently incubating.
Vadim Lavrusik defines 8 roles that 2010-era journalists need to be ready to fulfill–including entrepreneur, programmer, curator, blogger, community builder, multimedia storyteller and more.