Tag Archives: video production

Making a Statement Without Saying a Word: One Very Awesome Book Trailer By Jessica McCann

Novelist and nonfiction writer Jessica McCann

Jessica McCann has written for the magazine I edit at my day job. She’s interviewed me for an article on the college and university magazine market. I’ve interviewed her about writing fiction and nonfiction on this blog.

But the reason I’m posting today is to introduce you to the book trailer that Jessica developed for her novel, “All Kinds of Free.”  Book trailers are increasingly becoming an integral part of selling a book, whether it be fiction or nonfiction. The trailer for “All Different Kinds of Free” is an incredible demonstration of how to repurpose compelling material from print into a multimedia format and create a persuasive video to sell a historical novel.

Even more inspiring to me is the fact that Jessica made this trailer almost entirely by herself. In an interview on the Wolf and Redhood Media blog, Jessica revealed that she made the trailer herself, using Windows MovieMaker and photos and music from istockphoto.com.

Here’s what she had to say about how she crafted the trailer:

“The text for the trailer came from a variety of materials that had been written over the past couple of years – from my original pitch letter to my agent all the way down the line to the current back-cover copy. Writing and editing those types of materials helps you hone down to the key points in a small amount of space.

“For the trailer, I just whittled it down a bit more, while still hitting the highlights with fewer words. Then, once I had all the pieces in place in MovieMaker, it was a matter of tweaking the timing. I’d watch the trailer and take notes about which slides seemed to linger too long, which ones flashed by too quickly, if they seemed too copy heavy or took too long to read. I’d watch, then fine-tune, watch again, and fine-tune some more. Then I had a test audience (my husband and two teenage children!) watch and give me the same type of feedback, which led to still more fine-tuning.”

Writers of every genre can learn something by watching Jessica’s book trailer. And there is a bonus to going and watching the trailer on YouTube: If you leave a comment, you may win a copy of the book! The publisher will begin giving away one copy of the book to a random commenter when the page reaches 500 views and the book give-away will continue with one book given away for every 500 views until the trailer reaches 10,000 views or Dec. 31, 2011, whichever happens sooner. You can review all the details of this give-away on Jessica’s blog.

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Write This Way, Condensed: Top Writing and Editing Links for March 31, 2010

Photo courtesy of SXC.

The New Era of Digital News Consumption

Heidi Cohen of ClickZ expands the 3 C’s of digital news (customized, curated and contributory) to include lessons in the 3 R’s (reach, relationships and reputation) for online marketers. Interesting!

Online brand design overhaul: the new me

Michelle Rafter of Word Count blog discusses and demonstrates the importance of crafting a memorable and consistent brand as a freelance writer.

5 Kinds of Blog Posts That Attract Clients | FreelanceFolder

Lists the types of posts that seem especial good for attracting prospects or turning prospects into clients.

How to use a video trailer to share your work with the world

Mark Luckie of 10,000 Words blog discusses how to build a video trailer to showcase your work as a journalist.

McCormick Foundation New Media Women Entrepreneurs

The McCormick New Media Women Entrepreneurs program will give one-time funding of $12,000 to women who have the vision, skills and experience to launch a new venture. Deadline is 4/12/2010.

Social Media Today | 10 Tips on Live Blogging & Content Marketing at SXSWi

Lee Odden offers practical tips for live blogging events and conferences.

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