How To Write A Second Draft
Scott Berkun, author of Confessions of a Public Speaker and Myths of Innovation, provides a concise battle plan for how he was going to revise his forthcoming book, A Year Without Pants. It’s a great glimpse into one way to integrate line and structural edits with feedback from others. So much ink is given to producing first and final drafts, it was a real treat to see a post about the work that must be done in the middle.
I ordinarily wouldn’t post a story from 2007, but much of what’s been written by Nielsen, whom some would call the godfather of web usability, is still highly relevant.
In an era when content marketing is the hot trend, his reasoned assertion that quality rules over quantity is more true than ever:
Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment on somebody else’s work. Such postings are good for generating controversy and short-term traffic, and they’re definitely easy to write. But they don’t build sustainable value. Think of how disappointing it feels when you’re searching for something and get directed to short postings in the middle of a debate that occurred years before, and is thus irrelevant.
He goes onto note that it’s not the fault of blogging platforms – it’s the focus on cheap, uninformed “me-too” content that degrades it to commodity status.
André Aciman, who teaches comparative literature at the CUNY Graduate Center, writes a dangerous and provocative essay about how memoirists create multiple versions of their past. I say “dangerous” because this piece will mess with you preconceived notions about memoir as a work of nonfiction. Here’s a sample of what I’m talking about …
Writing the past is never a neutral act. Writing always asks the past to justify itself, to give its reasons… provided we can live with the reasons. What we want is a narrative, not a log; a tale, not a trial. This is why most people write memoirs using the conventions not of history, but of fiction. It’s their revenge against facts that won’t go away.
5 Tips For Transmedia Storytelling
Margaret Looney, writing on the PBS MediaShift blog, provides common sense advice for tackling a story that’s going to be deployed across multiple platforms. Each tip comes with several tantalizing examples.